What is the dilution ratio?
Fraser Essentials shampoos and conditioners dilute at 30:1 (1 part product to 30 parts water). One 250ml bottle makes up to 7.5 litres of usable product.
Do the sprays need to be diluted?
No. Fraser Essentials sprays are ready to use and should not be diluted.
Is Fraser Essentials suitable for sensitive skin?
Yes. Fraser Essentials is gentle and low-irritation. For very sensitive dogs, we recommend a patch test before full use.
Can I use Fraser Essentials on puppies?
Yes. Fraser Essentials is safe for puppies over 8 weeks old. Except for the Gentle Range, which is especially suited for pups around 4 weeks old and especially for senior dogs.
What coat types is Fraser Essentials suitable for?
It is suitable for all coat types. For more detailed coat recommendations, visit our coat type guide.
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How long does a bottle last?
When diluted at 30:1, one 250ml bottle can last approximately 40–60 washes, depending on dog size, coat type, and condition.
How do I dilute the shampoo or conditioner?
Mix 1 part product to 30 parts water before use. As a guide, use 1ml product to 30ml water. Shake gently and apply to a wet coat. Mix fresh for each grooming session.
Can I store diluted shampoo or conditioner?
No. We do not recommend storing diluted product. Once water is added, contamination or microbial growth may occur. Prepare only what you need for each use.
How long should I leave the product on the coat?
Shampoo: Leave on for 1–2 minutes before rinsing.
Conditioner: Leave on for 2–3 minutes before rinsing.
How should I rinse the coat?
Rinse thoroughly until the water runs completely clear. Proper rinsing helps reduce residue and support healthier skin.
Can Fraser Essentials be used in hydrobaths or foamers?
Yes. Fraser Essentials is compatible with hydrobaths, foaming systems, and mixing systems.
Is Fraser Essentials made in Australia?
Yes. Fraser Essentials is Australian-made using premium-quality ingredients.
Can Fraser Essentials be used with conditioners, sprays, or detanglers?
Yes. It works well as part of a complete grooming routine with conditioners, grooming sprays, and leave-in products.
Is Fraser Essentials suitable for humid climates?
Yes. Fraser Essentials performs beautifully in humid climates and is especially well suited for conditions such as Singapore and across Southeast Asia. The range was developed with real-world grooming performance in mind, including environments where humidity, frequent bathing, and coat manageability matter.
Can Fraser Essentials be used for show grooming?
Yes. Fraser Essentials is suitable for both regular maintenance and professional grooming preparation, including show grooming where coat finish, texture, and presentation matter.
What makes Fraser Essentials a premium grooming range?
Fraser Essentials is a concentrated, Australian-made grooming range developed with a premium formulation approach. Founded by Michelle Fraser, a chemist, the range is designed to deliver effective cleansing and conditioning while offering performance, value, and ease of use as part of a complete grooming routine.
Is Fraser Essentials safe for cats?
No. Fraser Essentials is formulated specifically for dogs and is not recommended for cats.
Is Fraser Essentials worth the price?
Yes. Because Fraser Essentials is concentrated at 30:1, it offers excellent value per wash. A single 250ml bottle produces up to 7.5 litres of diluted product.
