Pet Expo 2026

  • A20 CH. CIB SUP. CH. Suliman DeFinnitely (AI) JC "Sephora"

  • SG.CH. HECHICERA ORIGINAL OUTLAW

Australian-developed performance grooming

Developed in Australia and balanced for humid climates, Fraser Essentials is created for coat performance, skin balance, and real-world grooming results.

Well received in Europe and designed for the show ring, Fraser Essentials brings professional grooming standards into everyday care.

  • Performance

    Designed for visible coat results

  • Balance

    Supports healthy skin and coat condition

  • Climate

    Formulated for humid environments

Explore the range

  • Fraser essentials pet shampoo

    Cleanse

    Professional shampoos formulated to cleanse thoroughly while supporting coat texture, balance, and...

    Cleanse

  • Condition

    Condition

    Conditioning care designed to restore softness, manageability, and coat quality without unnecessary...

    Condition

  • Finishing Products

    Finishing Products

    Essential finishing products for show preparation, texture control, coat presentation, and the...

    Finishing Products

Proven where it matters most

Trusted by handlers, breeders, and exhibitors in the show ring.

Developed for real coat performance — delivering visible results in both competition and everyday life, because show dogs have fun too.

“Not every pet is a show dog, but rest assured every show dog is a pet.”
— Pat Trotter

The Fraser Essentials difference

  • Performance-first

    Developed for real coat results, delivering clarity, texture, and finish trusted in competition.

  • Balanced care

    Gentle, balanced formulas designed to maintain coat health without compromising performance.

  • Beyond the ring

    Designed for the show ring — and for the life every show dog still deserves.

Trusted by professionals worldwide

  • Silverling Indonesia

    Owners of Silverling Kennel

  • Veron Zhen

    Handler, trainer of show dog at The Herding House

  • Yasuhiro Tsuemura

    Breeder, handler of Vivace JP

  • Jasmine Pierrson

    Breeder, handler of Mystic Mist Kennel