Real Coats. Real Results.

Behind every beautifully cared-for coat is a story of love, patience and devotion. We are truly grateful to be part of this caring community and honoured to support show dog owners, pet owners and professional groomers in nurturing softer, healthier and more radiant coats. These heartfelt stories reflect the trust placed in Fraser Essentials and the joy we feel in serving the dogs—and the people—who care for them so deeply.

Des - Pack CEO of Poochy Land

We’ve been using frasers essential since 2023 and gulliver’s coat has changed drastically from dry and dull to now voluminous, shiny and soft! we tried a few different brands before but so far only frasers works wonders for his coat! and their customer service and advise is amazing too! 

all my other grooming doggos use this too, and it’s been great so far! 

Olive's owner

"What I love most about the Fraser Essentials product is its versatility. It's designed to cater to various pet breeds, so whether you have a long-haired or short-haired companion, it works like magic. With its high concentration, i can do up a spa day at home 😉. The specially formulated ingredients are gentle yet effective, ensuring a comfortable grooming experience for my pets."